Concord’s Issac Prather Wins Third Place in Business Idea Pitch Competition

ATHENS, W.Va. – Concord University student Issac Prather won 3rd place and $1,000 in the West Virginia Innovation and Business Model Competition Statewide Finals hosted by Marshall University with his product EZ Lube. The finals were held virtually on Tuesday, April 13th, 2021.

EZ Lube is a lubricant to help ease the pain of prosthetic chaffing. Issac is a junior from Summersville, W.Va., majoring in Recreation and Tourism Management, and minoring in Business Administration.

“I’ve had the privilege to watch Issac pivot this product to meet the customer’s needs. He has truly developed a product that eases his users’ pain and helps them get back to a sport they enjoy. I am so proud of him.”

Dr. Angela Addair, Director of Entrepreneurial Studies

For additional information about Entrepreneurial Studies at Concord University please contact Dr. Angela Addair at or 304-384-5245.

In its third year, the West Virginia Innovation and Business Model Competition (WVIBMC) is open to all students who are enrolled in two- or four-year higher education institutions in West Virginia. Hosted and designed by the Center for Business Innovation and Entrepreneurship (iCenter), part of the Marshall University Lewis College of Business and Brad D. Smith Schools of Business, the WVIBMC is made possible through the generosity of the Robert E. Yancey, Sr. Entrepreneurship Endowment and Intuit.

Persons with disabilities should contact Nancy Ellison, 1-304-384-6086 or 1-800-344-6679 extension 6086if special assistance is required for access to an event scheduled by the University on campus.


Sarah M. Pritchett
Concord University
Office of Advancement
PO Box 1000, Athens, WV 24712
(304) 384-6312,

After 4 p.m.
Office: 304-384-5211
Cell: 304-320-6405

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